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Lab for Telecom Sciences Lecture: William Rand, "The Complex Network of Social Media"
Thursday, March 14, 2013
2:00 p.m.
Auditorium, Lab for Telecommunications Sciences
For More Information:
The Complex Network of Social Media
William Rand
Robert H. Smith School of Business
Institute for Advanced Computer Studies
LTS Auditorium
Laboratory for Telecommunications Sciences
8080 Greenmead Drive
College Park, Md.
Abstract
The dramatic feature of social media is that it gives everyone a voice; anyone can speak out and express their opinion to a crowd of followers with little or no cost or effort. This creates a loud and potentially overwhelming marketplace of ideas. The good news is that organizations have more data than ever about what their consumers are saying about their brand. The bad news is that this huge amount of data is difficult to sift through. We will look at developing methods that can help sift through this torrent of data and examine important questions, such as who do users trust to provide them with the information they want? Which entities have the greatest influence on social media users? Using agent-based modeling, machine learning and network analysis we begin to examine and shed light on these questions and develop a deeper understanding of the complex system of social media.
This Event is For: Graduate • Faculty • Post-Docs
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